The Most Provocative Ads

Question: Discuss about the Most Provocative Ads. Answer: Use of Media to Put up the Advertisement: Summary of the Presentation: Few months back a tourism advertisement had been recognized as a provocative advertisement. The tourism department of the Northern Territory of Australia came up with an advertisement where it abbreviated the words of the advertisement that resulted in something really distasteful and degrading as per the advertisement ethics (Bbc.com 2016). In fact, the government considered to take legal action against this advertisement. The advertisement had been designed as an outdoor advertisement found in hoardings. However, the same advertisement has also been found to present in other forms as well, like an image on the t-shirt. However, the ad got the greatest attention in the social media. The role of social media in making the advertisement viral around Australia and far beyond cannot be neglected. The issue was raised from the slogan itself but the way it was presented with IN THE between CU and NT has created a negative buzz in the market. The same advertisement was quickly found to get spread by the social media like the Facebook and Twitter. On investigation it was found that the Tourism department was well aware about the degrading nature of the advertisement that it has made and that it violates the advertisement ethics (News.com.au 2016). On which the department revealed their advertisement tactics and said that the aim of this advertisement was to attract the youth. The youth would definitely find this advertisement attractive and they would definitely share the same in the social media. The social media users have been found to make it viral and they started making jokes around it (News.com.au 2016). Thus, the intension of the marketers was successful and the advertisement went to the places where it was intended to go. Thus, the media played its role significantly in popularizing this provocative advertisement. References: Bbc.com 2016 Provocative 'tourism ad' stirs mixed feelings in Australia Available at: https://www.bbc.com/news/world-australia-37906596 [Accessed on: 18-4-2017] News.com.au 2016 Love it or hate it, this controversial campaign has shone a spotlight on the Top End Available at: https://www.news.com.au/travel/australian-holidays/northern-territory/love-it-or-hate-it-this-controversial-campaign-has-shone-a-spotlight-on-the-top-end/news-story/42bdb7aeaef8114628192b337fe8772e [Accessed on: 18-4-2017]